Companies in the controlled goods sector generally understand export compliance and the importance of screening their transactions against government lists and complying with export regulations.
Companies dealing with 'uncontrolled' or EAR99 goods are generally less well-informed, even though they are more liable to run afoul of the law. While these goods do not require a license (NLR), you still need to comply with OFAC regulations.
That means you need a compliance program that includes screening for Specially Designated Nationals and embargoed countries. Visual OFAC is the ideal solution.